#bekeenoncolour
WITH KEEN COLOUR SYSTEM, YOU CAN ACHIEVE STRIKING, PERMANENT HAIR COLOURS.
COLOUR CREAM XXL
VELVET COLOUR
COLOUR CREAM XXL

PERMANENT HAIR COLOUR

NATURAL- & FASHION SHADES

More than 100 shades for creative colour combinations – the colours blend perfectly together. Intensifiers help to create vibrant colours. Milk proteins support the hair structure during the colour process and give the hair shine and strenght. The proteins attach to the hair providing moisture.

Milk protein

Darker or up to 3 shades lighter, all-over colour, in foil

Coverage up to 100%

1,9%, 3%, 6%, 9% or 12%

9.5 – 11.5

approx. 2% / 10 series approx. 2.5% / 12 series approx. 4.5%

30 to 45 minutes, maximum 50 minutes!

COLOUR CODING

O/oo Basic shade

o/Oo Colour tone

o/oO Reflecion tone

Example: 7.31 = Brown gold-ash

7 Brown – 3 Gold – 1 Ash

PRIMARY COLOURS
SECONDARY COLOURS
COMPLEMENTARY COLOURS
VELVET COLOUR

PERMANENT HAIR COLOUR

WITHOUT AMMONIA AND PPD

More than 50 shades for creative colour combinations – the colours blend perfectly together. A blend of highlyprized olive and macadamia oils. The combination of the lightness of macadamia oil and the richness of olive oil fit together perfectly, so that stressed-out hair is actually nurtured during the colour treatment.

Olive and macadamia oils

Darker or up to 3 shades lighter, all-over colour, in foil

Coverage up to 90%

1,9%, 3%, 6% or 9%

9.5 – 10.5 

Without ammonia

30 to 45 minutes, maximum 50 minutes!

COLOUR ORIENTATION

9 CENDRE

8 PEARL

7 BROWN

6 VIOLET

5 RED

4 COPPER

3 GOLD

1 ASH

Milk protein

Darker or up to 3 shades lighter, all-over colour, in foil

Coverage up to 100%

1,9%, 3%, 6%, 9% or 12%

9.5 – 11.5

approx. 2% / 10 series approx. 2.5% / 12 series approx. 4.5%

30 to 45 minutes, maximum 50 minutes!

TIPS FOR OPTIMUM COLOUR RESULTS

Before colour application, wash the hair with a mild cleansing shampoo (KEEN DEEP CLEANING SHAMPOO) to remove all residues and towel-dry hair. Apply a Leave-In-Care (KEEN PROTECTIVE SERUM) for pretreatment. Blowdry hair. Then start to apply the colour paste. This way you achieve best colour results.

PREPARATION

Place equal amounts of KEEN CREAM DEVELOPER and KEEN COLOUR CREAM XXL into a non-metallic bowl (ratio 1 : 1) or KEEN VELVET COLOUR (1 : 2). For a more intensive lightening effect (12 series colours) use double KEEN CREAM DEVELOPER for KEEN COLOUR CREAM XXL, ratio 1 : 2. KEEN CREAM DEVELOPER should be mixed with KEEN COLOUR CREAM XXL / KEEN VELVET COLOUR only when you are ready to apply the mixture.

Olive and macadamia oils

Darker or up to 3 shades lighter, all-over colour, in foil

Coverage up to 90%

1,9%, 3%, 6% or 9%

9.5 – 10.5 

Without ammonia

30 to 45 minutes, maximum 50 minutes!

APPLICATION | PROCESS

Apply the ready-to-use colour mixture thoroughly to the dry hair. Depending on the degree of brightening desired, use KEEN CREAM DEVELOPER in 1,9%, 3%, 6%, 9% or 12% concentrations (with VELVET COLOURS 1,9%, 3%, 6% or 9%). Times given for leaving the mixture on the hair are intended as a guideline. They may be extended to suit requirements. Times should be halved when applying additional heat.

FIRST COLOURATION

First apply the mixture midshaft to ends, leaving an untreated 1 – 2 cm of hair at the root base. Leave for 15 – 20 minutes, then apply mixture to the hair at the root base. Leave for a further 10 – 15 minutes.

TOUCH UP

Apply the prepared colour mixture to the root base. Process for 30 – 45 minutes. Where balance of hair colour is required, the colouring cream mixture can be emulsified with warm water and applied over the entire head of hair. Rinse well after approximately 5 minutes.

FINISHING TREATMENT

After the process time, emulsify mixture with some water then rinse thoroughly. Then wash hair with KEEN KERATIN COLOUR & SHINE SHAMPOO. Finish treatment with KEEN KERATIN COLOUR & SHINE CONDITIONER for neutralization and hair care. For hair more dehydrated we recommend KEEN KERATIN COLOUR & SHINE MASK.

INTENSIFIERS

Intensifier shades are not for use on their own: they have the effect of intensifying a particular shade. A few centimetres of the intensifier is sufficient when added to the KEEN COLOUR CREAM XXL. Depending on the desired result, the amount of intensifier can be increased.

CLEAR

COLD

WARM

COLD

SUPER LIGHTENER

ASH

BLUE

GOLD

COPPER

RED

RED-VIOLET

VIOLET

COLOUR CREAM XXL
VELVET COLOUR
BE KEEN ON NATURALS

COLOUR CREAM XXL

THE .00 SERIES + # – The colours in the 5.00 – 9.00 series have been specially developed for 90 – 100% grey coverage. The mixing ratio is 1 : 1.

VELVET COLOUR

BE KEEN ON RICH NATURALS

COLOUR CREAM XXL

VELVET COLOUR

BE KEEN ON COPPER SPIRIT

COLOUR CREAM XXL

VELVET COLOUR

BE KEEN ON FASHION IKONS

COLOUR CREAM XXL

VELVET COLOUR

BE KEEN ON DEEP BROWNS

COLOUR CREAM XXL

VELVET COLOUR

BE KEEN ON SPECIAL BLOND

COLOUR CREAM XXL

Brightens the natural pigments in the first 30 – 40 minutes, deposit the pigments in the last 15 – 20 minutes.

Milk protein

Up to 5 shades lighter, all-over colour, in foil

None

6%, 9% or 12%

10.5 – 11.5

4.5%

45 to 60 minutes

BE KEEN ON SPECIAL GRAY

COLOUR CREAM XXL