In 1940, the master hairdresser Robert Schmidt – great-grandfather of the current CEO Annegret Ewald – developed a hair tonic made from alpine herbs, flower extracts and leaves from Thuringia. Two years later, „Waldfrauenkraut Robert Schmidt GmbH“ was finally entered in the register of companies – today, the managers are the fourth generation of the Ewald family.
The KEEN brand was born in 2008 and since then has stood for salon-exclusive, high-quality cosmetic hair products „Made in Germany“ at a fair price.
PASSIONATE Hair colours for everyone who is passionate about coloured and well-groomed hair.
ENTHUSIASM Our unique product line has been developed by a team of highly-enthusiastic German specialists. The underlying technologies let us achieve excellent results.
PLEASURE Your suggestions and wishes drive us forward to continually develop the brand.
RESULTS We make no compromises when it comes to achieving impressive value for money.
GUARANTEE We guarantee that it’s MADE IN GERMANY. Our products are developed and manufactured exclusively in Germany.
KEEN’s vision is to award every hair salon worldwide with the opportunity to have access to hair cosmetics made in Germany in order to be able to provide their customers with a unique hair care experience.
Our company is all about fostering strong family values while being a professional partner to hairdressers all over the world. That is the promise our highly motivated team works to fulfill every day.
Our high-quality, long-lasting products made in Germany are perfect for every-day salon use. KEEN products are continuously evolving which makes us the most reliable choice for hair salons and distributors alike.
Our founder’s vision, along with the commitment that our employees and distribution partners bring to the table, are the pillars of our success. Today our brand KEEN is available in 25 countries. The goal is to build on this and add new countries to our portfolio to secure the future of our business, our employees and our distribution partners.
We are an international and reliable German brand offering economically priced options that meet all the expectations of products made in Germany.
We believe in treating our partners as our equals. Our employees and distribution partners are always met with professionalism and fairness, which is the key to our success. We think and act like true partners.
With passion and love we continuously develop new products to make everyday life at the salon easier.
We offer a comprehensive training program to train others on safely handling our products. The training is conducted by our first-class, world-renown creative team.