Analyse the natural shade on different areas of the head (nape, crown, sides, top of the head and fringe area), as well as the colour of the lengths and ends. For our model, the roots must first be lightened, then the lengths and ends, in order to achieve an even, beautiful blonde colour.
Mix KEEN BLEACHING CREAM with KEEN DEVELOPER 3% in a ratio of 1: 2 until a creamy mixture is produced.
Start with a clean division from ear to ear. Apply the bleaching mixture accurately to the natural roots.
Part the hair at the back of the head in the centre. Always start bleaching on the darkest area of the hair (generally at the nape).
Work using fine divisions from the nape to the crown, always applying sufficient bleaching mixture.
The finer the divisions and the more that the hair is surrounded by the bleaching mixture, the more definite and lighter the end result.
Leave to work until the required lightness is reached. Maximum contact time 60 minutes. If the required degree of lightness has not yet been achieved, carefully remove the bleaching mixture with the back of the comb and apply a fresh bleaching mixture.
IMPORTANT: Never interrupt the bleaching procedure with shampooing!
In the case of a sensitive scalp or recently washed hair, always apply KEEN SOOTHING FLUID to the scalp before bleaching and distribute.
Apply KEEN KERATIN SILVER EFFECT CONDITIONER to the hair. To intensify the effect, leave the conditioner to work for 2 to 5 minutes.
The less water in the hair, the more care product the hair can absorb – and the result will be more intense.
Start the graduation vertically in the centre of the nape and work towards the ear using starshaped sections.
Open the section behind the ear. Work the second section on the first, the third on the second … to create enough weight behind the ear.
Now, following the side hair line, diagonally divide it up towards the back, pull the section to the front and cut it in the graduation angle.